The Asian gaming market is the world’s biggest. It has the most players and significant spending on consumables and represents the most lucrative opportunity for any Western game studio.
Opinion by Sam Patton, chief operating officer at DriftZone.
There’s just one problem — Western Web3 games have a poor track record of clicking with Asian audiences. To solve that, gaming studios need to transform their development philosophies. They need to tap into what makes Asian games successful.
In Japan, a common phrase is, “Yo-ge, kuso-ge,” meaning “Western games are sh*t.” Do they have a point? Asian games have performed well in the West. Look at Final Fantasy, Tekken, Mario, Zelda, Pokémon and Animal Crossing.
