Television’s long-form format and widespread reach make it a superior medium for educating the masses about blockchain and Web3 technologies.
Opinion by Sander Gortjes, co-founder and CEO of Hello Labs.
Many see television as a bygone cultural linchpin facing obsolescence as people shift their focus to the promise of smartphones and social media. In reality, 97% of United States households have a TV to watch programming, so it remains the go-to source for most Americans to consume media.
Short-form content platforms like TikTok have seen explosive growth, with Web3 broadly looking past TV to leverage Key Opinion Leaders (KOLs) on social media to communicate with the public. TV’s potential to spur growth and adoption remains untapped, mainly and unexplored by the crypto. Web3 innovators are accustomed to communicating with a tech-savvy, crypto-native audience on these short-format social networks. Its inability, however, to provide content, context, high production value and education all in one sweep means television’s longer format and massive reach are better suited to teaching so-called normies about the wonders of blockchain, non-fungible tokens and digital assets.
