Jiva Technologies CEO Lorne Rapkin said the move to add Bitcoin to the treasury is “a unique opportunity to strengthen our treasury with a resilient and innovative investment.”
Wellness and plant-based e-commerce firm Jiva Technologies has become the latest corporate entity to go ahead with a Bitcoin treasury strategy following a board of directors approval of up to $1 million in BTC investments.
“As Bitcoin continues to gain traction as a widely accepted and trusted asset class, we see a unique opportunity to strengthen our treasury with a resilient and innovative investment,” said CEO of Jiva Technologies, Lorne Rapkin, on Nov. 25.
Rapkin added that Bitcoin’s “inherent scarcity and finite supply position it as a modern hedge against inflation and a safe haven in times of economic uncertainty.”
