1inch has teamed up with the Bruce Lee Family Company for the “Take crypto seriousLee” campaign, merging DeFi and Lee’s legacy to shift public perception of cryptocurrencies.
1inch, a decentralized finance (DeFi) platform, has partnered with the Bruce Lee Family Company to promote DeFi adoption through the “Take crypto seriousLee” campaign.
The collaboration aims to achieve improved adoption in DeFi through Bruce Lee’s legacy while highlighting the shared values between 1inch’s technology and Lee’s philosophy.
Sergej Kunz, co-founder of 1inch, told Cointelegraph that the partnership has been “almost three years” in the making and serves to “drive mainstream adoption [and] as a tribute to the Bruce Lee family.”
