The company says “AI-generated content is also eligible to be fact-checked.”
Meta will roll out new standards surrounding AI-generated content on Facebook, Instagram and threads over the coming months, according to a Jan. 6 company blog post.
Content that’s identified as AI-generated, due to metadata or other intentional watermarking, will be given a visible label. Users on Meta platforms will also get the option to flag unlabeled content suspected of being AI-generated.
If any of this sounds familiar, it’s because it mirrors Meta’s early content moderation practices. Prior to the onset of the era of AI-generated content, the company (then Facebook), developed a user-facing system for reporting content that violated the platform’s terms of service.
